ABOUT
Owner Lisa Ericson started CPM Services after 20+ years of working in the media in Reno, Nevada. Her career began in advertising sales for the Reno Gazette-Journal, then moving into TV working for the local NBC affiliate, and on to Reno Magazine for Gannett and starting Nevada Home Magazine for Swift Newspapers. She also worked for reno.com, LeadQ (a search lead generation company) and 2 different companies selling the advertising program for the Reno-Tahoe International Airport.
She took her media and publishing experience and started her own business, CPM Services, in 2012.
C-P-M stands for Custom Publishing & Marketing. She started with one publishing client and today publishes six Homeowners Association (HOA) magazines, along with handling a variety of other marketing clients.
The custom publishing arm of her business includes publishing six Homeowners Association (HOA) magazines for the Caughlin Ranch Homeowners Association, Wingfield Springs Community Association, The Vistas HOA and The Foothills at Wingfield HOA, Miramonte HOA and The Promontory, for a total of 26 magazines per year. Over the years, she has also produced programs, newsletters, and marketing pieces for other businesses and non-profit organizations.
The marketing arm of the business includes media planning and buying, online lead generation, production of broadcast, print, outdoor and online ads, as well as on-air spokesperson and voiceover talent.
Lisa has lived in Reno most of her life, having moved here as a child with her family from Canada in 1975. She graduated from Wooster High School, went out of state to The University of Idaho and returned upon graduation. Today she lives in Caughlin Ranch with her husband and 2 children. They are both involved with the Caughlin Ranch community serving on committees for the HOA. They love Northern Nevada and try to take advantage of all it has to offer whether they are skiing at Mt. Rose, hunting in Fallon, or just enjoying Artown events in Reno or outdoor concerts at The Lake.